Discover our highly rated
Business Model Workshop 

Explore the Business Model Canvas. Compete on Business Model Level. Shift to New Business Models. Craft your Business Model Story. Get Started Today!

Do you want to know how to successfully apply the Business Model Canvas to your business?

The Business Model Canvas is a strategic management tool that anyone in any industry can use. It’s an easy way to organize your thoughts and ideas about what your business does, who it serves, and how it makes money. It helps you think creatively about new opportunities for innovation.

And now we are offering a unique workshop on how to use this powerful tool!

This workshop has been designed for those looking for an introduction or refresher on what it takes to create, test, and refine new ideas into viable businesses. It’s also perfect for anyone who wants more tools in their toolbox when innovating new products or services. You can expect practical exercises, real-world examples and plenty of time for discussion during this interactive one-day workshop!

Get Started with the Business Model Workshop. Limited availability. Take action. Now.

Workshop Overview

What you will do at the Business Model Workshop

Part 1:
Get to Know the Business Model Canvas

How to map out your business model (with clarity and ease)

To start out, you will explore the Business Model Canvas and its nine building blocks. You will practice your innovation skills with intriguing examples of real-world business models, individually and as a group. You will learn the three essential characteristics of a business model: desirability, feasibility and viability.

Part 2:
Explore the Desirability of your Business Model

How to Create Value for Your Customers (and your Business)
The frontstage of the Business Model Canvas contains your value proposition, customer segment, channel & customer relationships. You will identify these components of your business model and explore if they are desirable in the market. Do you create something that your customers actually want? You will also learn about your viability by figuring out the revenue streams of your business model. 

Part 3:
Explore the Feasibility of your Business Model

How to Deliver Value to Your Customers (and your Business)
The backstage of the Business Model Canvas contains your key activities, key resources & key partners. You explore the feasibility of your business model by looking at these components. Can you deliver value to your customers? You'll also explore how profitable your business model is by plotting its cost structure against its revenue streams.

Part 4:
Pitch: The Story of Your Business Model

How to Pitch your Business Model (and get valuable feedback)
Outlining your business model can be daunting, but there's nothing more important than being able to share its story effectively through pitching. You need to be able to tell the story of your business model clearly. You will also learn about feedback for improving yours without getting bogged down in endless discussions. Don't map any business model without having good storytelling skills!

Learning Outcomes

What you will learn at the Business Model Workshop

Get a practical guideline to map out your business model, with clarity and ease

Discover your business model and build a framework that best suits your business goals

Understand all the key components that make up a successful business model

Quickly highlight which aspects of your business model are working and not panning out

Easily identify strengths, weaknesses, and opportunities in your business model

Explore the profitability of your business model, by plotting revenues streams against cost structures

Tell the story of your company's business model and how get valuable feedback to refine it even further

Have a complete business model outline, to create and deliver better value for your customers

Step-by-step process to create business models that satisfy your customers and grow your company

Get Started Today!

Sign up for the Business Model Workshop

You're tired of not knowing how to build a business model. You've tried using other frameworks, but they never worked for you!

Imagine having a clear understanding of what makes up your business model and quickly identifying the strengths and weaknesses in your business.

Our workshop will show you how to create a simple yet powerful framework to capture all aspects of your business, so that it can be easily used as an ongoing reference tool.

Take the first step towards strengthening your business model by attending this unique one-day workshop. It will help ensure your success in the long run!

Frequently Asked Questions

Who is this workshop made for?

Leadership, professionals, and anyone who wants to get acquainted with the Business Model Canvas.

What is the result of the workshop?

After the workshop, you have the tools, knowledge & skills to use the business model canvas in your company.

What prior knowledge do you need?

For this workshop no specific knowledge is required. You do need to bring along knowledge of your own business.

What is the sequel to this workshop?

A good sequel to this workshop is the workshop 'Understanding Your Customers with the Value Proposition Canvas'.

Who is the trainer for this workshop?

The workshop is given by Ton van der Linden, an experienced Strategyzer Innovation Coach.

When does this workshop take place?

You decide when the workshop is given. Of course always in consultation. Note that there’s a limited availability.

Where does this workshop take place?

You decide where the workshop will be held. Close to home. You do not have to travel far. External location is recommended.

What is the format of the workshop?

This workshop will be customised for your company, and takes place either online or on-site.

How long does this workshop take?

This workshop takes one full day to complete. Normally we start at 9:30 and end at 16:30. But we will agree on that together.

What does this workshop cost?

The starting price for the workshop is €2.997 (excl. VAT) for up to 6 participants.

What does an extra participant cost?

The price for the workshop includes up to 6 participants. Add additional participants at €500 (excl. VAT) per participant.

What is included in the price of the workshop?

You’ll get a copy of the book Business Model Generation (1x). All materials needed for the workshop, including the Business Model Canvas in poster format. Travel and accommodation costs are also included.

What is not included in the workshop price?

VAT. All prices listed are exclusive of 21% VAT, the rental of the location and the costs for catering.

What is the minimum group size?

The workshop has no minimum number of participants. It’s possible to start with just 1 participant. But that is more of an exception. Average group size is between 6-12 participants.

What is the maximum group size?

The workshop has no maximum number of participants. From 12 participants upwards it is probably better to split the group.

What is the ideal group size?

The ideal group size is between 6-12 participants. Less is possible. More is also possible.

What makes this workshop unique?

The workshop is given by Ton van der Linden, an experienced Strategyzer Innovation Coach. Strategyzer is founded by Alex Osterwalder, the inventor of the Business Model Canvas and author of Business Model Generation

What is the difference between a workshop and a training?

Training is about imparting knowledge and is little or no hands-on. A workshop, on the other hand, is about sharing knowledge, as well as experiences and skills and is highly hands-on, engaging and interactive. This makes the learning effect much higher. That’s why we prefer a workshop!

About Ton van der Linden

My mission is to help entrepreneurs build better businesses by sharing knowledge about strategic management tools, such as business model innovation and value proposition design.


I’m a well educated expert, excellent trainer, coach & facilitator and an experienced entrepreneur myself.